“Joe will you call up Kappa Delta and get a rush event set with them? If KD can’t do it call Sarah from AXO and ask them. Who is gonna go buy the food for the event? How much is this big event gonna cost us? By the way, everyone needs to be here an hour before the event to set up. Everyone needs to stay and help clean up after the event is over. We have bid meeting after cleanup. Who is gonna call the potentials? We also need to plan something for Tuesday and Wednesday…..”
Sound familiar? I think at some point we’ve all sat through a long, drawn out Brotherhood meeting that sounded something like the conversation above. No one enjoys these meetings.
On most campuses fraternities only participate in “rush” twice a year. Twice a year fraternities go through this time-consuming, daunting task of recruiting through rush with little to no recruitment taking place in between rush periods.
A few weeks ago I blogged about my personal goal of living a healthier lifestyle. What if I only ate healthy, worked really hard and exercised daily for one week a year? What kind of results do you think I would see from this one week? What if after this one week of “living healthy” was over I returned to eating pizza and sitting on the couch watching TV? Would my results be sustainable?
If I approached living healthy in this manner I probably wouldn’t see any results. Can you imagine putting in all that hard work for one week and then having nothing to show for it? It would be a huge disappointment to work so hard and not see sustainable results.
This is exactly what happens when fraternities rely on rush to drive their recruitment efforts. They work hard for one week, and they don’t see the results or the sustainability that they are looking for. Rush is an unhealthy recruitment practice. It is like trying to live healthy for one week a year; rush will never drive the results that fraternities are looking for.
Because RECRUITMENT IS A LIFESTYLE. Recruitment is not something you do once or twice a year, or once or twice a week. Recruitment is something that you do 24/7, 365 days a year. There are no excuses for not making recruitment a part of your daily life.
What kind of results do you think your Alpha would see if recruitment was a regular part of every Brother’s daily life?
I guarantee if every Brother approached their day with the mindset of “What can I do to recruit today?” your Alpha would see amazing results.
Recruitment doesn’t have to be a daunting task, and you should never make it one. I firmly believe that if you recruit smart recruitment will never become another task that you have to find time for in your daily life.
Let me show you what I mean by this. Let’s take a look at how you could include recruitment in a typical day for the average college student:
8:00 am Wake up, shower, get ready for class, grab breakfast and a cup of coffee.
Try grabbing breakfast and a cup of coffee with someone who is in your first class.
9:00 am – 10:00 am Business 201
Every few days sit next to someone new in class. Get to know them. Add their name to the names list.
10:15 am – 11:15 am Marketing 201
Every few days sit next to someone new in class. Get to know them. Set up a study group with people from your class.
11:15 am – 12:30 pm Lunch/break in between classes.
Invite someone on the Alpha’s name list to grab lunch with you. You have to eat anyways so why not make recruitment a part of lunch.
12:45 pm – 1:45 pm Biology 202
Set up a study group with people from your class. Sit next to someone you haven’t met yet.
2:00 pm – 5:00 pm Work if you have a job/free time.
Do you work with someone who would make a great Chi Psi? If not shoot a text or two to potentials to set something up for later that evening.
Don’t have a job? Take some time to update the names list. Invite some potentials to come study with you or hang out with you and the Brothers at the Lodge.
5:00 pm – 6:000 pm Dinner.
You have to eat dinner. Who can you eat dinner with? Make it a personal goal to never eat alone.
6:00 pm – 7:00 pm Gym for a workout.
Need a workout partner? Invite someone from the Alpha’s names list to join you.
7:30 pm – 8:30 pm Entrepreneur’s Club meeting
Meet someone new at the club meeting. Take a few Brothers with you. Invite a potential to attend the meeting with you.
9:00 pm – 12:00 am Study and do homework.
Invite potentials and other people from class over to the Lodge to study with you and other Brothers.
12:30 pm – 1:00 am Get ready for bed, quickly think about what you can do better the next day, call it a night and get some sleep.
Get the picture? Recruitment should be a natural part of your day. Quit turning recruitment into a daunting task, and start tying recruitment into your daily life. By tying recruitment into the things you already do you might find that you will actually free up some additional time for yourself.
“Recruit smart. Play hard.”
Grab your calendar for the week, and make recruitment a part of your lifestyle. I guarantee you can tie recruitment into almost anything you do.