Have you ever eaten at Chick-fil-A? For me, it doesn’t get much better than an order of nuggets accompanied by a chocolate milkshake. Especially with football here, I can foresee many times when I will wake up late Sunday morning, want to grab a quick bite at Chick-fil-A and then crash to watch some football. This won’t happen though. Chick-fil-A is closed on Sunday.
From their website on why they’re closed on Sundays “our founder, Truett Cathy, believed that all franchised restaurant operators and employees should have an opportunity to rest, spend time with family and friends, and worship if they choose to do so”
But don’t they lose a lot of business by doing this? That depends on how you look at it. People can buy chicken nuggets at dozens of fast food restaurants. However, for Chick-fil-A their forwardness about their beliefs endears them to millions of people who believe the same things that they believe. It’s because of this approach that they are able to close on Sunday, knowing that their loyal customers will be lined out the door waiting to get their food on Monday.
What does all this have to do with your Alpha? Great question!
There are a lot of places on your campus where people can buy ‘fraternity.’ Everyone has cool parties, a strong intramural team or two, study tables and service opportunities. But the point isn’t to cater to just anyone that needs what you have. The point is to align yourselves with people who believe the same things as you and your Brothers. Create loyal customers of Chi Psi.
Throughout the year, you will have countless opportunities to introduce Chi Psi to non-Brothers. When someone asks about your fraternity do you stand tall and share your beliefs? Or do you tell them what you think they want to hear? Does your Alpha have a strong anti-hazing policy on a campus where hazing runs amuck? Say so! Does your Alpha believe strongly in not drinking with recruits on a campus where dirty-rushing runs rampant? Speak up! By transparently conveying your Alpha’s story and the belief system that has evolved, you too can brand yourself in a most positive way.
Like Chick-fil-A, there is always the chance that you will lose business for some of your beliefs. But, on the other hand, there is a strong likelihood that people will respect your beliefs and become more loyal customers.
I’d love to hear your story. What are the beliefs that your Alpha holds most dearly?