What if we changed the name of the position currently titled “Recruitment Chairman” to “Friendship Chairman”?
How might our process of “recruiting” change? What affects might we have on the recruitment system? How might we change our image on campus? How would this alter your personal concept of Fraternity Rush?
I pose to you that recruitment is a naughty word. It is one of those words your mother should have told you not say or else she would wash your mouth out with soap. Recruitment, you see, by its definition sets us up to fail. Below are five common definitions I found from reputable sources online.
1 : the action or process of recruiting
2 : the process of adding new individuals to a population or subpopulation (as of breeding or legally catchable individuals) by growth, reproduction, immigration, and stocking; also : a measure (as in numbers or biomass) of recruitment
1. To engage (persons) for military service.
2. To strengthen or raise (an armed force) by enlistment.
3. To supply with new members or employees.
I hope you are beginning to see my point. What we do as Fraternities does not fit the mold of recruitment, and if yours does then heaven help us. Recruitment is something done by Fortune 500 companies, the Military and other select groups.We are not looking to fill an HR position in our company, or to meet a quota of enlistment to fight a war. We differ from those organizations because we choose to cultivate elevated and refined friendships within our organization, while other entities utilizing recruitment techniques do not value the growth of internal relationships as such.
So if you would like to continue “recruiting” then have fun. If you want to continue stumbling through your door to door sales pitch with every undergrad who happens to walk by your fraternally showered table of informational brochures and cool “shwag” that they can’t get anywhere else except at the house next door, be my guest.
If you would like to make friends and build meaningful relationships with people then change your title to “Friendship Chairman”.
“We don’t recruit, we befriend.”